About
We built PostMVP because most software projects fail before the first line of code.
The failure usually happens at the product level: unclear requirements, no one owning the roadmap, engineers building the wrong thing. PostMVP was founded to put PM and engineering in the same room, with the same accountability, from the start.
The name has a double meaning. We work with companies at every stage, pre-launch through to scaling. But PostMVP is also a philosophy: we live in a post-MVP world and the bar has moved. Shipping something barely functional isn't enough anymore. Products need to be Simple, Loveable, and Complete. Not complex, not bloated. Just a clean solution to a real problem that people actually enjoy using. We know because we've spent years building and advising early-stage startups, and the gap between what survives and what doesn't is rarely about features.
Ali
Founder, PostMVP
Ali has spent seven years working inside startups across fundraising, sales, and product, so he knows how everything connects and what good actually looks like at each stage. At Connected, one of the UK's fastest-growing startups, he worked across product and strategy as the company scaled from £500k to £14 million ARR in four years. He's since advised founders across proptech, fintech, and AI, and started PostMVP because too many good ideas were failing on the delivery side.
Umar
UK Head of Engineering
Umar is PostMVP's technical lead, based in the UK. A background running his own startup means he thinks commercially about technical decisions, not just architecturally. He built and shipped Myra AI, a production research assistant now used by over 1,000 researchers across 5,000+ documents, and has led AI innovation workshops and hackathons for institutional clients including Ernst & Young, government departments, and enterprise teams — taking groups from zero to deployed prototypes in 48–72 hours. He owns technical architecture on every PostMVP engagement.
How we think
Our principles
Scope before you build
Jumping straight to code is how projects go over budget and under-deliver. Every engagement starts with a documented scope that both sides agree to before work begins.
PM and engineering belong together
When product and engineering are siloed, requirements degrade. Assumptions multiply. The wrong thing gets built. We keep both in the same room from day one.
Fixed price means fixed price
Hourly billing creates an adversarial dynamic. If you know what you're building, you should know what it costs. We scope carefully so we can commit to a number.
Say no to bad fits
We'd rather lose a deal than take a project we can't deliver well. We're honest about what we're suited for and what we're not.
Honest limits
What we don't do
We work best in specific situations. These aren't the right fit:
- — Large enterprise projects requiring 10+ person teams
- — Ongoing maintenance contracts with no defined scope
- — Projects where requirements are completely undefined and budget is unlimited
- — Purely waterfall delivery with no feedback loops
- — Visual brand design or marketing creative
Get in touch
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