We take over builds that have stalled.
A prototype that can’t get to production, or a team shipping code every week with nobody steering it, or an agency that’s stopped replying. We take it over, work out what’s worth keeping, and get it shipped. I run product, my technical lead Umar runs delivery, so the person making the calls and the team writing the code are the same team.
WHO WE’RE FOR
The prototype that won’t reach production
It works in a demo. Under real load it falls over, or the launch date keeps moving. The gap turns out to be wider than anyone budgeted for.
Shipping without steering
Engineers are productive and code goes out every week, but nobody owns what gets built or in what order. Six months in, a lot has shipped and not much has moved.
The agency that went wrong
An outside team started it and the relationship is failing. Missed dates, thin communication, or a handover nobody has planned for.
WHAT WE BRING
The work is stronger when product thinking and technical execution sit together.
Senior Engineering
The people who shape the product are close to the people who build it, keeping the thinking visible from first decision to launch.
Product judgement
We help founders decide what is truly worth building, then shape a scope their team can move through with confidence.
Design clarity
Interfaces, interactions, and decisions are designed as part of the product — not added after the plan is already fixed.
WORTH SAYING
In most cases the code itself is competent. What was missing is someone making product calls while it got written. Starting from scratch instead? We do that too, and the same team does it.
RECENT WORK
5,000+
documents processed, for over 1,000 researchers
Myra
Arrived as a prototype that couldn’t handle production load. We took over product and delivery, got it into production, and it now runs at real scale.
20+
B2B users, and a funding round closed shortly after
Raimac
Developers were shipping, but nobody was sequencing the work. The thing nobody had checked was the signup flow, quietly blocking users who were ready to start.
6 months
concept to launch, on a fixed date with no room to slip
Ukraine FilmFest
A carbon-negative NFT auction platform for Ukraine’s Ministry of Digital Transformation, tied to live screenings in LA and London.
The first two were somebody else’s build before they were ours.
“We fly 12 people from the US to Europe twice a year to do what this just did in 2 minutes.”
Program Manager at a Middle East think tank, on using Myra
WHERE IT USUALLY STARTS
The Build Review
Two weeks, fixed fee. We read the code, talk to whoever wrote it, and work out what’s actually going on before anyone commits to a plan. You get a written assessment at the end of it.
What’s worth keeping
An honest read on the codebase, naming what’s solid and what has to go.
Where the blocker is
Usually somewhere other than where everyone is looking.
Three routes forward
Salvage, partial rebuild, or full rebuild, each with a cost and time range.
A 90-day plan
For whichever route we’d recommend, with the reasoning.
If the honest answer is that you should start again, or stay with the team you have, that’s what the document will say.
TESTIMONIALS
“The speed of execution and the accuracy in details were among the aspects that truly impressed me. Well done.”
Ahmed Abu Shahma, Centre for Medical Analysis, Misrata
“The team generously provided advice, suggestions, expertise in their field of work for the benefit of our project. Our experience has been outstanding.”
